Digital Marketing & Its Features – How is it associated with Marketing & Advertising?

Marketing is a process through which a company either sells or buys products/services/goods. It is done either by Online Marketing or by Offline Marketing.

  • Offline Marketing can be elaborated as predominantly using the print media such as Billboard marketing, Newspaper advertisement, Radio marketing, Television advertisement & most importantly through shops & salespersons. Generally, It is significantly done without taking the help of the Internet.
  • On the other hand, Online marketing is all about promoting the products/services/goods digitally. It’s done particularly using the Internet. Besides, it’s called also Digital Marketing. Digital marketing is a method of promoting brands through any electronic devices such as Mobile, Computers, Tablets, or other electronic devices. It can take many forms such as Video ads, Display ads, Social media posts, Content writing, Email advertisement, etc. 
  1. SEO (Search Engine Optimization):-

It is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. It is also known as Organic or Natural Optimization. Its main purpose is to rank higher your website in the Search Engine Results Pages (SERPs) & to achieve this you’ve to focus on the following points.

  • Quality of Content.
  • User engagement level.
  • Mobile-friendliness.

2. SEM (Search Engine Marketing):-

It’s a digital marketing strategy in which the advertiser displays an ad in the top rows allocated specially for showing an ad in the Search Engine Results Page (SERP). It’s constructed with both SEO & PPC. It’s also known as inorganic optimization. In SEM, each time a user clicks on an ad, the concerned advertiser pays to the concerned platform (It may be Google/Yahoo/Bing or whichever platform the advertiser is using for displaying his/her ad.) This depends on the following key points.

  • Ad Quality.
  • Keyword Relevancy.
  • Landing Page Quality.
  • Bidding Amount.

3. PPC (Pay Per Click):-

As the name suggests, one can easily understand that whenever someone clicks on ads, the advertiser pays to the concerned platform (it may be a search engine, the social media site owner, blog owner, website owner, etc.) In this model, the advertiser doesn’t pay until someone clicks on his/her ads. It’s associated with SEM where the advertiser pays a certain amount of money to Google, Bing, Yahoo, or others to be on the ads slot allocated in the SERP. This model is hugely popular because, in SEO, much time is required to be on the first page of the SERP & you can miss out on the opportunity to be connected with your targeted audience. But with proper SEO knowledge & applying it by making your content relevant, better quality, responsive good quality landing pages, you can be on the first page of SERP without paying any penny.

4. Content Marketing:-

It’s a diverse marketing strategy that is different from the other digital marketing methods. It’s basically based on the pertinent & valuable topics targeting niche users to elaborate about the brand awareness or anything else which the author wants to attract his/her audience to target. It can be written as a blog post using subjective relevant materials or using videos or images or all of these can be grouped just to make the article more convenient, enthusiastic, easy to understand for the audiences.

5. SMM (Social Media Marketing):-

Social Media Marketing is nowadays is one of the most popular ways of digital marketing. There are many social media platforms such as Facebook, Instagram, Twitter, Youtube & many others where you can target your audience to showcase your products or services. This is a great platform to engage with the audience. The most interesting thing is that most of the youth uses social media platforms. So by using analytics offered by Google or other search engines you can find out which social sites are more popular in your targeted region and you can use them to target your audience by using a lot of options offered by various social sites such as location, age, sex(gender specific), interest, etc.

6. Affiliate/Influencer Marketing:-

In this method, the merchant doesn’t take a headache for marketing or promoting their products/services. They simply collaborate with influencers or Affiliates. Influencers can be a celebrity or a YouTuber who has a lot of subscribers and they can use their popularity to attract audiences to the brand and hence sales happen. Affiliates are those who are paid a commission by the merchant whenever a conversion/sale happens. They simply promote the products/services on their website or social media platforms or by other methods by using various models offered by the merchant such as Coupon Codes, CPA, CPS, CPC, CPI, Revenue Share, etc.

7. Email Marketing:-

The concept of Email marketing is simple – You send an email to various recipients telling them about your products/services. Even though the concept is easy, the execution is intricated. In Email marketing, our main objective is to send promotional messages about the products/services just to make the users click on it and finally make a conversion by purchasing the items. It can be effective if you implement the following key points.

  • Make sure your emails are wanted and then have an opt-in list.
  • Individualize the content both in the subject and body.
  • Integrates both transactional or promotional emails.
  • Provide an unsubscribe option.

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